Purpose and Mission Dissertation Example | Topics and Well Written Essays - 5000 words

Purpose and Mission - Dissertation Example The mission of the proposal is to gain an in-depth understanding and visibility of the marketing concepts. The mission is accomplished and is reflected in the documentation of the report. It does it through three main parts: the first part of the paper includes the product, its equipments and its features evaluate the target group sufficient for this business. The external factors influencing the success of the travel agency. The ways of segmentations, such as demographics, geographic, psychographics and behaviors were applied in order to define the target group. The second part designs a market research study and establishes possible demand and consumer needs for the proposed travel agency. This includes the type of data to be collected, the target population, sample size and method of data collection (quantitative, qualitative). The third part evaluates how the demand patterns for promotional mix(advertising, direct sales promotion) the scheduling and the budget involved in opening the venture and also recommendations were given how those variations can be managed effectively. Finally the report makes short conclusion, by highlighting the scope and limitations of a travel agency in such a place.