Sanlu milk powder Essay Example for Free

Sanlu milk powder Essay Consequentialism, as its name suggests, is the view that normative properties depend only on consequences. This general approach can be applied at different levels to different normative properties of different kinds of things, but the most prominent example is consequentialism about the moral rightness of acts, which holds that whether an act is morally right depends only on the consequences of that act or of something related to that act, such as the motive behind the act or a general rule requiring acts of the same kind. Utilitarianism is a theory in normative ethics holding that the proper course of action is the one that maximizes utility, usually defined as maximizing total benefit and reducing suffering or the negatives. It also makes classic utilitarianism subject to attack from many angles. Persistent opponents posed plenty of problems for classic utilitarianism. Each objection led some utilitarians to give up some of the original claims of classic utilitarianism. By dropping one or more of those claims, descendants of utilitarianism can construct a wide variety of moral theories. Advocates of these theories often call them consequentialism rather than utilitarianism so that their theories will not be subject to refutation by association with the classic utilitarian theory. Corporate social responsibility (CSR) Corporate social responsibility (CSR), also known as corporate responsibility, corporate citizenship, responsible business, sustainable responsible business (SRB), or corporate social performance, is a form of corporate self-regulation integrated into a business model. Milton Friedman and others have argued that a corporations purpose is to maximize returns to its shareholders, and that since only people can have social responsibilities, corporations are only responsible to their shareholders and not to society as a whole. They assert that corporations have no other obligation to society. (Freeman, 1984) Corporate social responsibility (CSR) essentially requires companies to conduct business beyond compliance with the law and beyond shareholder wealth maximization. It suggests that companies should do more than they are obligated under applicable laws governing product safety, environmental protection, labor rights, human rights, community development, corruption, and so on; it also suggests that companies should consider not only the interests of shareholders but also those of other stakeholders (e. g. , employees, consumers, suppliers, and local communities). CSR requires companies to provide not only the quantity of goods, services, and employment but also the quality of life for those whose interests are affected by corporate activities. (Carroll, 2008). Facing the challenge, in order to protect and expand the market, on one hand improve the Sanlu milk purchase cost, on the other hand, through the continuous low prices, unfair competition and reduce the product quality. At the same time, Sanlu Company launched the infant formula milk powder or occupation of the rural market, adding excipient, is as high as 40%. If the production in accordance with national quality standards enterprises not only profits, but also serious losses. Vicious competition led to price higher than the cost, one of the value and price inversion phenomenon is the direct cause of Sanlu milk powder incident. (Wu, 2007) Rethink of Corporate Social Responsibility by Sanlu Milk Incident Ethic problems in Sanlu Incident have the following aspects: (1) Ethic relationship between the enterprise and the government; (2) Ethic relationship between the enterprise and the competitors; (3) Ethic relationship between the enterprise and the consumers; (4) Ethic relationship among the enterprise, consumers, and government. The analysis is made step by step as follows.